Business Administration: Marketing Pathway (A25120MR)
Associate in Applied Science Degree
Fully Online Option Available
The Marketing & Retailing curriculum is designed to provide students with the knowledge and the skills necessary for employment and growth in the marketing profession. Marketing professionals identify the strategies and techniques used to attract customers to a business.
Course work may include marketing, accounting, computer applications, business, and general studies. Related skills are developed through the study of communications, computer applications, marketing analytics, critical thinking skills, and ethics.
Graduates should qualify for entry-level marketing and retailing positions in many types of organizations including marketing firms and businesses of all sizes.
This curriculum complies with the standard approved by the State Board of Community Colleges.
Students may be required to take developmental courses in Math and/or English as a result of high school GPA or pre-enrollment placements tests. Therefore, the student may need more than the minimum number of semester hours listed for graduation. Consult a program advisor for more information.
Upon completion of this program, students will:
Use fundamental business concepts, methods, and tools required in development of business strategies
Apply business principles to organizational environments
Produce clear, persuasive, and concise business analyses
Develop personal and professional skills required to be productive members of the business community
Fall Session 1 (7 Credits)
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
|---|---|---|---|---|---|
ACA 115 Success & Study Skills or ACA 122 College Transfer Success | 0 | 2 | 0 | 0 | 1 |
MKT 120 Principles of Marketing | 3 | 0 | 0 | 0 | 3 |
ENG 111 Writing and Inquiry | 3 | 0 | 0 | 0 | 3 |
Fall Session 2 (6 Credits) | |||||
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
CIS 110 Introduction to Computers | 2 | 2 | 0 | 0 | 3 |
BUS 110 Introduction to Business | 3 | 0 | 0 | 0 | 3 |
Spring Session 1 (7 Credits)
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
|---|---|---|---|---|---|
ACC 120 Prin of Financial Accounting | 3 | 2 | 0 | 0 | 4 |
CTS 130 Spreadsheet | 2 | 2 | 0 | 0 | 3 |
Spring Session 2 (6 Credits) | |||||
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
BUS 225 Principles of Finance | 2 | 2 | 0 | 0 | 3 |
BUS 270 Professional Development | 3 | 0 | 0 | 0 | 3 |
Summer Session (6 or 7 Credits) | |||||
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
ENG 112 Writing/Research in the Disciple or ENG 114 Prof. Research and Reporting | 3 | 0 | 0 | 0 | 3 |
MAT 143 Quantitative Literacy or MAT 152 Statistical Methods I or MAT 171 Precalculus Algebra | 2 or 3 or 3 | 2 | 0 | 0 | 3 or 4 or 4 |
Fall Session 1 (6 Credits) | |||||
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
BUS 137 Principles of Management | 3 | 0 | 0 | 0 | 3 |
BUS 115 Business Law I | 3 | 0 | 0 | 0 | 3 |
Fall Session 2 (9 Credits) | |||||
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
MKT 220 Advertising and Sales Promotion | 3 | 0 | 0 | 0 | 3 |
MKT 223 Customer Service | 3 | 0 | 0 | 0 | 3 |
BUS 153 Human Resource Management | 3 | 0 | 0 | 0 | 3 |
Spring Session 1 (7 Credits) | |||||
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
MKT 225 Marketing Research | 3 | 0 | 0 | 0 | 3 |
WEB 213 Internet & Marketing Analytics | 2 | 2 | 0 | 0 | 3 |
WBL 111 Work-Based Learning I | 0 | 0 | 0 | 10 | 1 |
Spring Session 2 (10 Credits)
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
|---|---|---|---|---|---|
MKT 227 Marketing Applications | 3 | 0 | 0 | 0 | 3 |
MKT 232 Social Media Marketing | 3 | 2 | 0 | 0 | 4 |
ECO 252 Principles of Macroeconomics | 3 | 0 | 0 | 0 | 3 |
Summer Session (3 Credits)
COURSE | CLASS | LAB | CLINIC | WORK EXP. | CREDIT |
|---|---|---|---|---|---|
ECO 251 Principles of Microeconomics | 3 | 0 | 0 | 0 | 3 |
*3 Credits must be selected from the list of Humanities electives. | |||||
Total Semester Credit Hours in Program 70-71
*Humanities Electives
The following listings for Humanities Electives apply to Associate in Applied Science degree-seeking students. These electives should be carefully selected with the faculty advisor to ensure proper credit. Some programs of study have specific courses that meet the humanities elective requirement. ASL, foreign language, and public speaking courses cannot count as the sole humanities course in an associate in applied science program.
ART 111 Art Appreciation
ART 114 Art History Survey I
ART 115 Art History Survey II
DRA 111 Theatre Appreciation
DRA 112 Literature of the Theatre
DRA 211 Theatre History I
ENG 231 American Literature I
ENG 232 American Literature II
ENG 241 British Literature I
ENG 242 British Literature II
ENG 262 World Literature II
HUM 123 Appalachian Culture
HUM 160 Introduction to film
MUS 110 Music Appreciation
PHI 210 History of Philosophy
PHI 240 Introduction to Ethics
REL 110 World Religions
REL 211 Intro to Old Testament
REL 212 Intro to New Testament
REL 221 Religion in America